15+ yrs building for them.
Now I build for us.

I spent 15+ years leading product and design across B2C and B2B platforms used by millions - building enterprise software used by Fortune 10 companies. Tools that cost millions. Tools that only the biggest organizations could afford.

Due to market shifts and organizational change, I experienced firsthand how fragile traditional employment had become - even for strong performers. After two layoffs, I watched talented colleagues move into freelancing and consulting, not as side hustles, but as deliberate moves toward autonomy.

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The same caliber of tools I built for Fortune 10 companies, without needing a company behind you.

They were experts. They were excellent at what they did. And they were struggling to run their businesses with tools that were never built for them. Juggling Venmo and Google Calendar and spreadsheets and Instagram DMs. Chasing payments. Losing clients because they had no professional presence.

So I built what they needed. The same caliber of tools I built for Fortune 10 companies - without needing a company behind you.

The longer I built it, the more I saw that the tools were only half of the problem. The barber three streets over. The tutor working from her kitchen table. The cleaner with four regular clients and a full calendar. None of those are side projects. That is the independent economy, and it is the part of the economy most of us actually touch every week.

What that work is missing is not ambition. It is being seen, being able to run like a real business, and not having to carry all of it alone. So that is what I am building toward. Visible, so the people near you can find you. Viable, so you get paid like the business you already are. Connected, so independent stops meaning by yourself.

I think of it as the grown-up version of shopping local. Not a bumper sticker. Just the plain fact that when you book someone near you, the money lands in a real person's life instead of somewhere you will never see.